Video Compression Claims
Posted by Mark Nelson on 18th November 2005 | Permanent Link
I got an email from the MWW Group yesterday. MWW is a flack outfit that is promoting new video compression technology from their client, Scotland-based firm Essential Viewing . Samantha makes some pretty exciting claims for their new product, GlobalVision gv300:
In response to the need for a digital video encoder that functions at extremely low bandwidths via satellite networks, Scotland-based firm Essential Viewing has developed GlobalVision gv300. This innovative software application allows high-quality video to be transmitted from networks with bandwidths less than 200 kbps. Prior to the release of Essential Viewing’s encoders, the availability of this was virtually nonexistent. The gv300’s unparalleled scalability allows effective streaming options at bandwidths as low as 9.6 Kbps.
Well, that sounds pretty exciting. Video at 9600 bps? So I go the company web site and download their fact sheet. Even more interesting claims:
The gv300 digital video encoder has a number of key differences
from standard MPEG-4 and H.263 systems which make it uniquely
qualified for military intelligence, law enforcement, security and
industrial applications.
I managed to find a little more info on the web site, but nothing substantial:
The technology at the core of the Essential Viewing products is aimed at the effective coding, transmission and viewing of real-time video over low bandwidth, wide area networks. Based on the flexible and dynamic Essential Video codec, the system utilises a number of video compression techniques using our BestFirst® algorithm to define the most efficient method to achieve optimal visual results over the available bandwidth.
Given the lack of benchmarks, demos, or specifications, I’d have to say the first guess is that there’s not much behind the curtain.
November 21st, 2005 at 10:12 am
Extraordinary claims require extraordinary press releases.
The most ignominious case, of course, is Maui X-Stream.