Streaming21 Shows Off IPTV with Karaoke-On-Demand
Posted by Sachin Garg on 26th November 2005 | Permanent Link
Streaming21, provider of broadcast-quality streaming solutions, announced that it will demonstrate its new H.264 streaming solutions & advanced IPTV/Triple-play applications at the IPTV Asia Forum in Hong Kong, using fully integrated IP Set-top Boxes including ADB, Foxconn, NUMA, COMTREND, Yuxing and Sunniwell. Visitors will experience live demos of end-to-end IPTV solutions for Live Broadcast, Video-on-Demand (VoD), and Karaoke-on-Demand (KoD) based on the H.264 advanced compression standards.
KoD is another spotlight to be first introduced in Hong Kong. With this unique KoD system, people can now enjoy singing with family and friends in the privacy and convenience of their own homes. Streaming21 has recently deployed the world’s first commercialized ‘sing-along on demand’ service for Chunghwa Telecom (TAIEX: 2412, NYSE: CHT). The service is expected to reach 200,000 subscribers by the end of this year and 1 million subscribers in three years. KoD is believed to be a killer application for the future of home entertainment in Asia.
November 27th, 2005 at 11:11 pm
KoD for the home does not make commercial sense. The prime target should be Karaoke outfits that offer “self contained” services using their own system equipment and content discs to server the clientele. As such, these outfits are not likely to pay performance royalties on the music.
The legal and correct way is to offer VoD wioth KoD content to these steups negating the need for these outfits to acquire and setup content for servcing heir clients. This is a solid value proposition which can also provide enhanced services such as web-based (and nobile originated) booking systems for the rooms at real time. The locale and pricing will attract clients as per normal Asian business practise.
Aggregating content from all major content producers will be the only challenge. Actually, bring broadband internet to these outfits also allow some customers to server up the web during the sessions and even do Chat sessions across rooms. It enhances the social scene even further.