Ambarella Launches Industry’s First HD H.264 System-on-Chip for Hybrid Digital Cameras
Posted by Sachin Garg on 24th December 2005 | Permanent Link
Press Release: Ambarella Inc. announced the first commercial low power HD H.264/AVC system-on-chip (SoC) that enables the development of true hybrid cameras with HD video and high-resolution still pictures at the highest image quality. Ambarella’s breakthrough A1 digital camera platform combines an HD H.264/AVC codec, video processor, still image processor, audio compression and all other critical system functions on one chip. The Ambarella SoC has an extremely low operating power of less than one watt and a price-point that makes the high-definition experience a reality for mainstream consumers.
“The standard for video quality will increase as consumers experience HDTV and high resolution still picture quality. Consumers will want better, all-in-one devices that can capture both their videos and pictures in high definition,” said IdaRose Sylvester, senior research analyst from IDC. “Semiconductor innovations will help drive the development of new products that satisfy consumer demands for the highest quality, while delivering a price-point that enables consumers to adopt the latest technology.”
The A1 platform is based on the H.264/AVC video compression standard, which is the next generation of video compression technology. Ambarella’s patent-pending platform delivers a 2.5x compression gain over current MPEG-2/4 solutions, providing the efficiency required to store HD video content in convenient flash-based memory.