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Validation for MatrixView and ABO

Posted by Mark Nelson on 13th February 2006 | Permanent Link

MatrixView has taken a lot of heat over the years for their ABO compression technology. Partly their fault, their marketing department turned up the hype to 11 and naturally raised some suspicion. But they’ve kept plugging away, and are making some sales in the medical area for lossless compression of noisy data.

So today I see a press release announcing that they’ve been granted an award from Frost & Sullivan:

PALO ALTO, Calif., Feb. 13 /PRNewswire/ — Frost & Sullivan selected MatrixView Limited as the recipient of the 2005 Technology Innovation Award in the field of lossless medical data compression for the inventive adaptive binary optimization (ABO(TM)). This technology enables the compression and decompression of digital data without the loss of diagnostically important information. It also helps enterprise networks achieve optimum real-time performance with their existing network infrastructures.

Each year, this Award is presented to a company that has carried out new research that has resulted in innovations that have or are expected to bring significant contributions to the industry in terms of adoption, change, and competitive posture. The Award recognizes the quality and depth of a company’s research and development program as well as the vision and risk taking that enabled it to undertake such an endeavor.

Only thing is, Frost & Sullivan looks a lot more like a combination PR/consulting group than some highbrow technology group. Plus, try searching their site to find out more about their technology awards - like past winners, methdology, etc. Good luck!

Anyway, have a go at the press release - it reeks of self-promotion cross-pollinated with bogosity. This is exactly the kind of thing that has given MatrixView a bad rep, and it doesn’t look like they’ve learned their lesson.